Back in the day, it wasn’t too long ago to go with the flow. traveling cabinet In the Phukamyao kingdom or Phayao Province Secondary city for tourism has a summary… Approved 9 government projects worth 155 million baht… 4 private projects worth another 145 million baht, pulling “tourism” to push big projects. “Soft Power” and…plus projects to create “Dok Khamtai Airport” brings Phayao to the main tourist city, reminiscing about the past… following in the footsteps of the government in 1988 when it approved the construction of Ranong Airport. Within radius of Phuket Airport Chumphon Airport…near Surat Thani Airport, 125 kilometers but…an abandoned airport like Betong and Yala. Then Ubon Ratchathani Airport was raised to be an international airport. And it failed and the building was burnt down. This time many parties are afraid of Dok Khamtai Airport. Which is near Mae Fah Luang Chiang Rai Airport, 89 kilometers, near Chiang Mai, Lampang, Nan, Phrae airports, radius 100 kilometers and over… will repeat the same pattern. Therefore, the Ministry of Transport was sent to study the feasibility before driving the construction piles. It is said that the traveling meeting that day…maybe it will propel Phayao, one of the 55 secondary provinces for tourism, to the next level. “Main tourist city” to please?…The minister will host a special celebrity, such as setting up the Tourism Authority of Thailand Phayao. Separated from Chiang Rai at the end of the year and transformed into a tourism “hub” connecting the Lao PDR, away from the ancient capital of Luang Prabang. World Heritage City of the former Lan Xang Kingdom, 297 kilometers, history gurus look at it and are confused…Nan is only 140 kilometers from Luang Prabang by car through Mueang Ngoen, Xaiburi Province…takes about 3 hours, “short” and ” Faster” than the Ban Huak checkpoint on the Phayao side. It also used to be a place for exchanging natural salt underground from the salt ponds along the Phi Pan Nam mountain range…since Nan was still “Nanthaburi Sri Nakhon Nan” before merging into the Lanna Kingdom So why?…did you think of making Phayao a hub across the country of Nan? The traveling cabinet also accepts the restructuring of creative tourism. Upgrading agricultural products for “Phayao” and “Phrae”…increasing the quality of the “Nan” way of life to become a world heritage site and promoting the value of Nan coffee. As for Phayao, the cultural line will be transformed into a soft power network. And then the hottest thing is pumping water up the mountain to remove toxic PM dust. 2.5 Laon Dok Kham Tai couldn’t help but be excited until she brought out Kham Muang. “Northern Hao Jao Group, I’m very happy. If it’s successful, I’ll be sad if it’s just a straw fire.” “Main tourist city” from the stage of this traveling Cabinet, Somruedee Chitjong, Deputy Governor of TAT for Domestic Market. She has an interesting point of view that…“The measure for visiting secondary cities is one of the strategies that continue from inviting people to travel on weekdays. that aims to attract people who work on weekends, such as public health personnel or people on guard duty Have the opportunity to choose your travel date to escape the congestion. and economical prices throughout the year It also helps increase income for the local area.” Somruedee emphasized that this will stimulate the local area to be alert. and ready to develop the basic factors to support Tourism Authority of Thailand, which is responsible for marketing tourism at the national level in all dimensions. It’s a progressive place with many tourists, but Chiang Rai doesn’t have any. Even though there are enough tourist attractions. Tour sellers argue because Chiang Rai lacks amenities…it becomes a chicken or egg problem, which comes first? Until one day Chiang Rai has hotels, restaurants and tour services. Mae Fah Luang Airport Tourists therefore flow as much as Chiang Mai.” Additional examples are “Krabi” and “Phang Nga” who used to look at Phuket with envy. Selling day trips, tours to Phi Phi Island, Panyee Island, then going back to sleep comfortably and paying money in Phuket. The private sector there couldn’t stand it, so they fought hard and went to work to promote world-class tourism events. ITB in Frankfurt With WTM in London, “Krabi” and “Phang Nga” became new selling points beyond Phuket and have become popular in the world market until today. When talking about Isaan…there is a border province where the governor has just moved. Interested in using tourism as an alternative to promote the area which has various types of tourist attractions Targeting one million tourists per year The Tourism Authority of Thailand branch office is the host. Studying the information, it was determined that the entire province has hotels of all levels with 700 rooms, flights from Bangkok one way per day with 120 seats, two tour buses with 80 people, the assumption is that one day every seat will be full plus people coming by private vehicle to stay at relatives’ houses and sightseeing, not staying overnight, for about 2. A thousand people…one month there will be 60,000 visitors, equivalent to 720,000 people per year. “When we have a problem to solve the equation,” Somrudee said, “we have to write a joint sales plan with the government and the private sector who have stakeholders. Starting with the production of media recommending tourist attractions such as posters, brochures, and social media. to create awareness.” In addition, attend events and promotional fairs within and outside the region. Inviting all media to come see it for further broadcast and inviting tour agents to test it before writing the program for sale. By Joint Venture, the budget is operated between the state and the private sector. This method…stimulates travel. Create confidence for investors to expand investment This means an increase in the number of tourists as well… Isaan Province has already achieved success and emphasizes this for the meeting. Cabinet outside Phayao Province The Tourism Authority of Thailand has prepared information on the tourism situation (Phayao) in 2023 to present to the Cabinet for consideration. Promote the secondary city of Phayao as a main tourist city. It can be concluded that last year “Phayao” had one million visitors. There are 512,000 tourists, 89.10% stay in hotels, 10.30% stay in relatives’ homes. 497,000 excursions, making 2.29 million baht in income, come by tour bus from Bangkok and Chiang Mai, 105 trips a week, Chiang Rai vans. Phrae, Lampang, 105 trips per week, supported by nature, culture, community ways and quality products. Activities in the middle of the lake and on the mountain Obstacles…traveling according to the season, toxic dust, lack of a good transportation system And it is only a passing city. In addition, it also contains an analysis of the potential and trends and stability of tourism in Phayao. Infrastructure for travel, access to market opportunities, and preparation to welcome tourists. One last important point that “Thai people” should know…this is the land of 3 kings, King Mengrai. Pho Khun Ngam Mueang and King Ramkhamhaeng Standing with their backs to each other on the bank of the Ing River, he promised to unite the 3 kingdoms, Lanna, Phu Kam Yao, and Sukhothai, into one…without division. Divided into any color. Click to read more in the “Scoop Page 1” column.
