Sunday, 8 September 2024

“Pla Ra” to Dream “Michelin Guide”

In the era of online marketing, manufacturers have to adapt in order to survive. Wiroj Samratsribut and Nilrat Wangphut along with friends of progressive marketers on behalf of “Nong Khai has a story club” Nong Khai Province. Driven by making a memorandum of understanding to join the Thai Dot Thai Website for Community Project of the Thai Network Information Center Foundation. Create a platform Communicate on the World Wide Web level Nong Khai Province “Pla Ra Pla Snakehead” a product from Ban Khok, Wat Luang Subdistrict, Phon Phisai District, Nong Khai Province, 1 of the products selected into the platform. Nong Khai has a story to tell. Thai Mrs. Chotika Srisuwan, 42 years old, president of the Baan Khok Nang Fa Pla Ra Housewives Group, said, “The difficulty is to raise the level of local Pla Ra by using highly prized snakehead fish to ferment the fermented fish with the group’s special technique of using salt. Grade A uses rice bran กก.๑๒ Nong Khai, fermented for 3-12 months until it comes out as premium snakehead fish bran, that is, it doesn’t rot and doesn’t have a bad smell like local snakehead fish. The fish meat is not mushy. Adding value to the fermented fish, the price is double. The group is lucky to have Dr. Milk, Dr. Jidapa Sunthornthanakul, owner of Jidapa Agricultural Garden, Ban Na Charoen, supporting snakehead fish from the pond and sending them to the group at a cheap price. I would also like to reserve more than 100 kilograms of the group’s Pla Ra and Snakehead fish production.” Taste it together. The group is proud to be a part of preserving and upgrading the wisdom of fermenting fermented fish, as well as helping to create income for more than 30 villagers, giving them something to eat and use in addition to their farming career. Farms with uncertain income must be thankful. Nong Khai Club has stories and Dr. Jidapa Dr. Milk who helps promote villagers to have sustainable marketing channels,” Mrs. Chotika, president of the group, said Pla Ra Pla Chon, Ban Khok Subdistrict, Phon Phisai District, is an upgrade. Local fermented fish as a good souvenir of the Northeastern region is preparing to enter a national platform like Nong Khai has a story. Thai producers’ highest dream is Snakehead fish Premium level, Nong Khai Province To be honored to be one of the next in the Michelin Guide menu of Thailand. Regional News Team Report click to read columns “Looking all over Thailand” more