“Leo” won the Final Best Brand Performance on Social Media award from the Thailand Social Awards, where Leo is one of the brands that have received this award for two consecutive years, organized by Wise Company. Sight (Thailand) Co., Ltd. presents awards to brands and creators who are the best social media users. From the work of creating campaigns and creating quality content. Increasing the number of engagements and performance until winning the hearts of consumers, Mr. Wara Chottanes, Division Manager – Brand Management, Boonrawd Trading Co., Ltd., revealed that “Leo is a brand that places great emphasis on communication. which current communication It is mainly communicated through online channels. And Leo has taken full advantage of listening to the needs of customers. and create two-way communication (2 Way Communication) so that brands can connect with consumers effectively Especially in the Music Marketing strategy that uses every online platform and social media channel. To reach a large and powerful group of target consumers Until being able to win the Best Brand Performance on Social Media award from the Thailand Social Awards for two years in a row in the category of current beverage products and market communication. Build a brand through online platforms especially social media It has become an important channel to reach or create engagement with target consumers. Leo has created a fan page on Facebook and YouTube under “LEO Thailand” with a total of over 1 million followers along with creative content such as covers of hit songs and Leo arrangements. Hurt Fest, online Leo area activities, Leo Box Stage and Leo Playroom, such as bringing artists from different labels Different music genres come to exchange songs to sing. Exchange music in a way that has never been done before for the Thailand Social Awards, Thailand’s biggest social awards ceremony. Held continuously for the 12th time by WiseSite (Thailand) Company Limited, a technology company that develops market data analysis software. Awards were given to brands and creators who are excellent social media users in various fields, totaling more than 300 awards in 3 groups: Best Brand Performance on Social Media, Best Content Performance on Social Media, and Best Creator Performance on. Social Media, with experts from various circles joining the judging panel.
