Prime Minister Settha Thavisin is an avid durian lover. Traveling to visit durian farmers in Chanthaburi Province Tasting the excellent durian is a fortune for oneself, therefore it is a great pleasure for the Prime Minister. “Mae Luk Chan” points out that Prime Minister Settha has confidently announced that this year It will be a golden year for Thai durian. The government aims to increase the value of Thai durian exports by no less than 130,000 million baht, or an increase of 12 percent from last year, before Prime Minister Settha. has announced a goal to push Thai durian exports to increase 10 times within 10 years. This year we can export 130 billion baht of Thai durian, but in no more than 10 years from now Thai durian exports will generate income. Entering the country not less than 1 trillion baht, I repeat clearly, not less than 1 trillion baht per year is a distant dream… must be achieved, Ms. “Mae Luk Chan” points out that the dream of “Prime Minister Settha ” Will it be true or not?? It depends on the Chinese market which is a big customer. that has imported Thai durian not less than 95 percent of the exported durian volume continuously for many years. If Prime Minister Settha can actually increase the value of Thai durian exports 10 times within 10 years, this will be a fragrant achievement. The sweetest of the government. “Mae Luk Chan” is afraid that 10 years from now, the export of Thai durian will not be as bad as it is today because “Thai durian” is being especially penetrated by competitors. Vietnamese durian It is penetrating the Chinese market to compete for Thai durian customers, the advantages of Vietnamese durian. That is, the product can be exported throughout the year. The price of Vietnamese durian is 20-30 percent cheaper per kilo compared to Thai durian. An important point. Vietnam is closer to the Chinese market than Thailand. This makes the transportation cost of durian lower than Thai durian, but the advantage of Thai durian is that it is more delicious, sweeter, and more fragrant than Vietnamese durian, although the price of Thai durian is more expensive. Chinese customers still like to eat Thai durian more than Vietnamese durian. “Mae Luk Chan” emphasizes that the big obstacle to achieving the goal of increasing the export value of Thai durian 10 times within 10 years cannot be realized because Thai durian cannot be exported all the time. This year gives the opportunity for Vietnamese durian to hit home. Compete for the Thai durian market Both at the beginning of the year and at the end of the year, important points Apart from having Vietnamese durian breathing down our necks, today China is the biggest customer. Start growing durian for your own consumption within 10 years from now. Chinese durian (growing it yourself) will slow down the export of Thai durian to the Chinese market. Don’t dream too sweetly, Yom. “Mae Luk Chan” Click to read the column. “Green Head News Agency” more
