“Phoomtham” brings together local influencers Promote Thai food soft power in Cannes, France, showcasing food recipes, seasonings, and authentic Thai ingredients, along with offering the Thai SELECT seal, guaranteeing taste on May 18, 2024 at 2:00 p.m. (local time in the French Republic) Mr. Phumtham Wechayachai, Deputy Prime Minister and Minister of Commerce Organized activities to promote the Soft Power of Thai food, showing how to make Thai papaya salad with famous European food influencers. with a total of over 3.7 million followers across all channels, and gave the Thai SELECT logo to Tuk Tuk Thai Café in Cannes, France, of Mr. Sarayut Rung-uam and Mr. Tony SCHEPENS, the shop’s owners, to guarantee that it is a shop. that uses Thai food ingredients, authentic Thai taste. Mr. Phumtham revealed that today he has organized a demonstration activity for making Thai papaya salad with two well-known influencers who have over 3.7 million followers on all channels together, which will help Let the French and Europeans know about Thai food. Stimulate the consumption of Thai food This is one of the soft powers that the government and the Ministry of Commerce are pushing for more. For organizing activities to promote Thai food and Thai SELECT restaurants, it will help promote the policy of Thai Kitchen to the World Kitchen. and promote the soft power of Thailand through Thai food. Thai SELECT will help build the image and expand awareness of the Thai SELECT logo among consumers in the French market. Promote a good image Create a trend for Thai kitchen popularity among the new generation of consumers. Including creating and expanding awareness about the characteristics of authentic Thai food, seasonings, and ingredients used in preparing authentic Thai food. It will increase the demand for Thai food and agricultural products, Thai SELECT products, as well as Thai SELECT restaurants, leading to increased trade value of Thai products and food. As for the influencer who joined the activity, Mr. Thaï King Liou on the lerizjaune page is a chef of Asian descent (Lao and Chinese) who has published Asian food, including Thai food. Wrote many Asian food cookbooks in French, such as LE RIZ JAUNE, BAO and STREET FOOD D’ASIE, with over 1.8 million followers on YouTube, TikTok, Instagram, Facebook, all channels combined, and Mr.Jason Paul, an influencer. German nationality, Foodie, Sport and Lifestyle, under the name of thejasonpaul, which is famous in the European region. and there were over 1.9 million followers on all channels. Within the activity were Mrs. Wannaporn Ketthat, Deputy Permanent Secretary of the Ministry of Commerce, and Mr. Phusit Rattanakul Serererngrit. Director-General of the Department of International Trade Promotion and the executive team of the Ministry of Commerce also participated. Tuk Tuk Thai Café is the 37th Thai restaurant to receive the Thai SELECT symbol of France. The restaurant is currently located at 3 rue Latour-Maubourg 06400, Cannes, with an area of approximately 50. square meters, can serve 35-40 customers, which has a Thai atmosphere and decoration. The shop is in the process of opening a new branch. Near the city centre, number 33, rue Bivouac Napoléon 06400, Cannes.
